Digital Health Success Framework
Exploring content across categories and time
Datica’s compliance and integration services are highly complex, with very long sales cycles for larger organizations. We found that developers and IT organizations needed help understanding the the regulatory environment of healthcare data.
The DHSF was conceived by Datica’s VP of Marketing, Kris Gösser, to help early-stage (0-2 years) healthcare startups understand what areas they needed to improve on. It served as top-of-funnel mechanism to not only help developer, advisor, and buyer personas know where they stood, but also what educational content they’d need next.
I produced this video of Datica’s founder and CEO, Dr. Travis Good. I did the editing, sound, and motion graphics. Cinematography: Tyson Rowley
Process & Early Concepts
The content of the DHSF would span both time, category dimensions, and space. This could confuse users or allow them to lose their “situational awareness” of where they were. One way to maintain the users sense of place is to use intelligent animations and transitions.
Before committing these interaction concepts to code, I used Keynote prototype some of the transitions.
Unique construction & data modelling challenges
The interactive matrix allowed us to attach articles, crosslinks, and other online initiatives to give readers a sense of time and scale in their journey — and tailored calls-to-action to move forward into the sales funnel.