Datica Podcast Branding

A sophisticated podcast experience for healthcare executives

I had the opportunity to design the branding for two podcasts at Datica, the latter of which was a redesign after a company merger. In addition to designing the visual brand as a distinct one within the Datica company brand, I also developed the web experiences, features, publishing and distribution systems necessary for a coherent listener experience.

Although they were distinct visually, they both shared many attributes, born of a content marketing strategy. The Healthcare Innovators Podcast was created to give Datica leadership a venue to engage with leaders in the healthcare fields.

Datica Podcast Branding

4x4 Health Podcast

After a company merger, we needed to take an active and beloved podcast brand and refresh it to align with the Datica company brand — but be distinct within it. The key stakeholder was concerned about losing the core idea of the podcast brand.

We had several meetings to clarify the core concept (“4 questions, 4 minutes each” = 4x4) and identify which brand elements needed to stay.

Design goals & process

  • Update the 4x4 Health Podcast brand to fit with the Datica Brand
  • Extend some of the pre-existing elements and Sansoro brand attributes
  • Give it some independence and distinctiveness in the global podcast marketplace
  • Create assets for compelling social media share graphics

Design Process

  • The “x” in 4x4 has always been prominent, symbolizing intersecting of topics, trends and people. I decided to focus on that as a key design element.
  • Dave is the heart and the face of the podcast; he will be prominently displayed in the art and copy where appropriate.
  • After several iterations of typography that were sans-serif like the rest of our brand, I decided that wasn’t distinctive enough. Source Serif Pro is a great typeface that conveys a lot of class and elegance, projecting authority and straightforward tone. This fits well in the healthcare space, while contrasting nicely with the rest of the somewhat buttoned-down corporate Datica brand.
Core brand elements for the 4x4 Health podcast.

Automating Share Images

Along the way, I needed to automate production of social share-card images. Here’s a tutorial video of how I did that with Contentful, Google Sheets, and Figma plugins. Twitter thread here.

Healthcare Innovators Podcast

The Healthcare Innovators Podcast was developed as a platform for our thought leaders to share their vision for compliance and integration challenges in the cloud. This was a series of interviews with healthcare technology leaders from a wide variety of disciplines. I created the podcast branding, developed the website and marketing elements, and wired up the podcast syndication and publishing workflows through Soundcloud, Google Play, Apple, and more.

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